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    Home » » Will Nokia Face Another Awful Threat

    Will Nokia Face Another Awful Threat

    Posted by DAVID KURNIAWAN Posted on 2:57 AM with No comments
    By Kate Willow


    Nokia is a very useful case study. It is a company that can be used by teachers in business schools to demonstrate critical issues in entrepreneurship, brand development and other important aspects of applied economics. Although the study can take in more than a century of history it is still being told and the end may be unexpected.

    Many companies flourish under some circumstances and then die when things change. They fail to adapt but persist against the odds until forced to submit. For example, some wagon makers scoffed at the notion of horseless carriages but eventually had to bow to the inevitable. Those that adapted and started to make parts for combustion engines did well.

    Some people think that the wheel has turned full circle and that the manufacturers of petrol driven cars will now have to adapt or die in their turn. The era of vehicles that can fly, swim and roll using sunlight could be close at hand.

    The case of a company that has successfully faced faced a series of threats, treading its dangerous evolutionary path throughout the twentieth century to become a global brand and a household name is worth telling. It has all the ingredients that are needed for business school students to discuss and learn from.

    The drama of sport is as entertaining now as it was for the Romans, thousands of years ago. Though so much has changed the struggle to compete has not. Does may graze placidly whilst rams fight, but they watch out of the corners of their eyes to see who wins. Th ultimate prize awaits those who can face threats and triumph. So it is in business.

    A paper company started near some fast flowing water in1867 was named after its location in Finland by Frederick Idestam and Leo Mechelin. It was the latter who saw the opportunity to go into electronics early in the twentieth century when gas lamps and coal fires were still in vogue. The rushing waters that had made paper could be used for electricity. The opportunity was resisted by Idelsam for some time and it was Mechelin who persisted, even though the electronic division ran at a loss for years.

    The twentieth century saw phenomenal advances in the use of electricity. From public lighting, to entertainment, space travel and communication the use of electricity was explored and exploited. Recent discoveries of the role that it plays in the way that the brain works illustrates how fundamental it is to life on earth. The decision to work in the electronics industry presented the company with a large basket of opportunities.

    Smart phones and electronic tablets have become the fashionable things to have because they combine the power of the mobile phone with that of the Internet. In this arena there is strong global competition. Research and development is moving very fast. The company is again faced with the challenge to adapt, or die. It has ridden the waves of change from paper and rubber to electronic products. Now the challenge is to merge or collaborate with another company that can help Nokia compete for customers in the market for very smart gadgets that condense most electronic advances of recent times into an artificial brain that can be held in the palm of a hand, like an amazing factotum.




    About the Author:

    The C3 Nokia and the Nokia N9 are samples of the quality product available from the notable cell phone manufacturer. You can learn more about specifications and appearance by visiting the website.


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